Archive for January 4th, 2009
Traditional Media Sparks Word of Mouth
By David Feldman at 4 January, 2009, 4:49 pm
With the current media shift towards digital mediums such as Internet and Mobile Devices, I thought it would be interesting to discuss what the industry experts had to say. A new research study fielded among nearly 1,000 digital influencers demonstrates that traditional and online media are both important sources when it comes to sharing news. The study, developed by IM MS&L, MS&L’s influencer marketing practice to determine how to construct effective online influencer campaigns, in conjunction with leading research firm Ipsos Public Affairs, finds that traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth. More than eight in 10 influencers say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or the radio (84%.) These traditional media sources help shape public opinion in the complex world of online influence
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