Archive for December 11th, 2008
Yes Virginia There is a Tooth Fairy - the US Government
By David Feldman at 11 December, 2008, 5:12 am
Sorry to keep using metaphors related to my young son, but here we go again! And oh yeah we’ll get back to the reverse merger and smallcap world after this.
In a famous letter to the editor of the New York Sun back in 1897, a young writer asked: “DEAR EDITOR: I am 8 years old. Some [...]
1/3 of Companies Have Cut Marketing Budgets this Holiday Season
By David Feldman at 11 December, 2008, 4:46 am
According to a new study conducted after the financial market meltdown by BDO Seidman, 32% of chief marketing officers at leading U.S. retailers state that their holiday marketing and advertising budgets have been reduced this season. Further, nearly half (43%) of the retailers say their budget will remain flat and only a quarter cite an increase in advertising and marketing spending this holiday season. Most of the retailers will spend the majority of their advertising and marketing budget on print advertising, while 21 percent will focus on broadcast outlets and 19 percent will focus spending on internet advertising, including social networking sites. Indicative of an increased interest in going green, a sizable 43 percent of retailers will be increasing their advertising and marketing focus on green products this holiday season, which is up from 37 percent in 2007.
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